The gamification is the process of implementing a game mechanics non-play context, with the aim of achieving greater engagement with the user. Marketing is a sector that is already exploring its potential, entering contests, rewards and badges to make consumers want to interact with the brand. The truth is that manufacturers introduce more and more elementsRead More
Month: January 2016
5 Tips For a Professional Website Design
Like fashion, web design is constantly changing trends and fashions that come and go. When it comes to creating a website that a professional impression, you will do well to keep it fresh and within the trends. After all, when you go to an interview, you do not want to look your best? If your answer is “Of course”Read More
3 in 10 marketers do not believe that social networks are so key to their strategies
Social networks have become an almost indispensable tool for businesses, and in fact, are now few who do not have any social networks. In addition, investment in these platforms is growing every year, as is professionalized use by companies. Taking all this into account, one dare say that marketers consider social media as essential to their marketingRead More
What industries are outperforming their strategies in social networks?
Fashion, insurance and entertainment lead the growth in number of followers in the last year. Social networks have become an essential channel for most companies and B2C and few brands that do not have any social network profile. Of course, all companies are developing a social media strategy does not mean that all get the sameRead More
What they have in common the companies that succeed in social networks?
Why triumph marks on social networks and why others fail to go beyond the four I like the fans who are fans in part because they are friends of the community manager or the occasional comment followers? That is a question that many brands are made and on which possibly pay for to have answered. Social networksRead More
5 essential keys to deal a crisis in social networks
Social networks are everywhere. There is no brand that does not have a profile on Twitter, not Facebook upload content (and dream of accumulating fan after fan) and do not expect your photos on Instagram receive more and more I like it. But not only the brands are on social networks willing to share its advantages andRead More
What are the motivations that lead users to share content online?
As for the motivation to share content, it emphasizes the power of humor and makes people laugh. Achieving create viral content is the dream of every marketer, and it seems clear why: this is the ideal way to maximize investment in content marketing, making a brand message reaches many people at relatively low cost. So manyRead More
Brands have to be genuine and sincere to win the millennials in social networks
How to really reach millennials in social networks Millennials have become an obsession for brands who are trying to reach them either way and are trying to turn them into his new favorite brand. Millennials are not only the large group of consumers of today and tomorrow (just break into the consumer market and haveRead More
18% of consumers turn to social media to air their grievances brands
Brands must adapt to offer the same quality of service through social networks than any other channel. Social networks have become a channel of customer service, they want brands or not. And although most customers prefer to ask your questions or make their claims for a more personal way, more and more people use Facebook, TwitterRead More
The brands that target teenagers are more active in Instagram on Facebook
The number of interactions in Instagram has kept pace with the volume of publications brand: young people do not saturate. Social networks have become an essential channel for brands that achieve and more direct contact with potential customers. But not all platforms are suitable for all retailers, and retailers that target teenagers have very clear whereRead More