The online reviews also influence much on purchases offline
Online reviews have become a tool for the buying decision. And that was that consumer ago going to a store ready to buy what he found [more…]
Author: Andrew Taylor
The brand community gain more and more strength among companies
The brand communities are such a simple idea as effective: When a furniture company creates a social space to talk about decoration, when a company of food [more…]
Blogger and YouTube, the great allies of beauty brands
Bloggers and YouTubers have become an essential tool for campaigns to promote brands. If the celebrities were the most coveted brands, earlier fashion influencers today are [more…]
What they are making brands achieve more engagement on Facebook?
Position in social networks is not easy. Brands not only have to create content and updates that are interesting but also must achieve prominently positioned in [more…]
Social data are very useful for businesses but most still do not know how to take match
Only 29% of companies believe that analyze this information can be a competitive advantage. Social networks not only represent a content distribution channel or direct [more…]
4 recurring challenges that manufacturers face in marketing influencers
As marketing becomes popular influencers, the challenges are increasing and things are becoming more difficult. The “influencers marketing” is increasingly fashionable. Brands have understood that in [more…]
Why we should not underestimate a social network like Twitter?
It has 305 million active users, making it one of the five most popular social platforms in the world. Twitter live undoubtedly turbulent times. A binds [more…]
Coca-Cola factory marketing, merchandising and promotional gifts
The masterstroke Coca-Cola is that makes the consumer never abandon the brand and that his memory is always present. How to accustom consumers to the [more…]
Television is no longer the center of entertainment
The multiscreening, using more than one screen, is so popular in some markets to answer the question of who dominates the entertainment in the lounge [more…]
Where businesses fail when it comes to big data?
A few years ago, journalists were invited to press conferences in which he explained what the big data was and are trying to convince the [more…]